YMCYacht Media Crew
Lifestyle social content
03 — Social Media

Your yacht's
Instagram. Handled.

From content creation to posting and community management — we run social channels for yachts, charter fleets and shipyards. Content that looks right because we understand the world it lives in.

Our services

Four offerings.

Content creation

Photo and video content produced specifically for social — vertical formats, short-form video, detail shots, behind-the-scenes. Not repurposed from the listing gallery.

Account management

Full management of Instagram (and other platforms on request). Posting schedule, captions, hashtags, story content. Monthly reporting.

Campaign content

Charter season launch, new build reveal, refit reveal. Coordinated content drops with maximum reach and impact.

Build journey

Regular social content throughout a new build — keel-laying, construction milestones, launch day, sea trials. Turns a 3-year project into a live narrative.

Why it matters

Specialists,
not generalists.

Generic social agencies don't understand what makes a superyacht compelling — or what the industry expects. We know the difference between a charter guest audience and a shipyard's trade press audience. We know which platforms matter and which don't. We've been shooting in this world for 10 years.

Examples

Content feed.

Superyacht social media content — charter content
Charter content
Superyacht social media content — new build
New build
Superyacht social media content — owner lifestyle
Owner lifestyle
Superyacht social media content — behind the scenes
Behind the scenes
Superyacht social media content — charter content
Charter content
Superyacht social media content — new build
New build
Superyacht social media content — owner lifestyle
Owner lifestyle
Superyacht social media content — behind the scenes
Behind the scenes
Superyacht social media content — charter content
Charter content
Superyacht social media content — new build
New build
Superyacht social media content — owner lifestyle
Owner lifestyle
Superyacht social media content — behind the scenes
Behind the scenes

Let's talk about
your social.

Tell us where you are with your channels and what you need. We come back with a proposal within 24 hours.

Get in touch →